Instagram engagement rate calculator
Enter your follower count and the average likes and comments on your recent posts. Your rate appears instantly — nothing leaves your browser.
Example values shown. Replace them with your own numbers from your last 10–12 posts.
How to use it
- Open your last 10–12 posts and add up the likes and comments.
- Divide each total by the number of posts to get averages.
- Enter your current follower count and the averages above.
What your result means
Engagement rate shows how many of your followers interact with a typical post. As a broad guide: accounts under 10K followers often see 2–6%, 10K–100K see 1–4%, and larger accounts see less. A lower number isn't a failure — it is a signal to test different formats, hooks and posting times.
Read the full guide: Instagram engagement rate explained.
Questions
What is a good Instagram engagement rate?
Roughly 2–6% for accounts under 10K followers, 1–4% for 10K–100K, and lower for larger accounts. Niche matters a lot.
How is engagement rate calculated?
(Average likes + average comments) ÷ followers × 100. Use your last 10–12 posts for the averages.
Do you store my data?
No. The calculator runs entirely in your browser.