This article was first published in 2019. We have fully refreshed it for 2026, because Instagram — and how people edit photos — has changed a lot.
Filters do not magically increase likes. What they do is make your photos consistent, clear and pleasant to look at, and that helps people stop scrolling. Here are the filters and edits that still work well in 2026.
Do filters still matter?
Studies of Instagram images over the years have suggested that subtle edits — warmer tones, a little more contrast and exposure — tend to perform better than heavy filters. In 2026, most creators edit lightly in apps like Lightroom or Instagram’s own editor rather than slapping on a heavy preset. The goal is a natural look that matches your style.
The 10 filters and styles worth trying
- Clarendon — still Instagram’s most popular built-in filter. Brightens highlights and adds contrast. Great for outdoor and travel shots.
- Juno — makes warm colours pop while keeping whites clean. Good for food and street photography.
- Lark — brightens and desaturates reds, which works well for landscapes and greenery.
- Gingham — a soft, slightly faded look for lifestyle and fashion posts.
- Ludwig — subtle contrast with rich reds; nice for architecture.
- Valencia — warm and faded; gives a nostalgic feel. Use lightly.
- Moon — black and white with strong contrast, ideal for portraits.
- Natural light edit (no filter) — a small boost in exposure, warmth and contrast. Often the best choice.
- Warm film preset — a light, film-style grade that has stayed popular with creators.
- Your own preset — save your favourite adjustments and use them on every post for a consistent grid.
Tips that matter more than filters
- Light first. Natural daylight beats any filter.
- Use the strength slider. Most filters look best at 30–60% strength.
- Be consistent. A recognisable look helps people remember your account.
- Edit Reels covers too. Your grid is your shop window.
- Do not over-sharpen — it looks harsh on phones.
Likes are only one signal
In 2026, Instagram cares more about shares, saves, comments and watch time than about likes alone. Great editing helps people stop; good content gets them to engage. If you want to check how your posts are doing, use our engagement calculator, and see our guide to growing on Instagram in 2026.